Case studies

Paid Ads Case Studies

A full library of Google Ads, Meta Ads, paid search, paid social, ecommerce and lead generation case studies with metrics, rebuild logic and before / after performance lessons.

Google Ads · Healthcare

Yunique Medical

Healthcare campaigns increased conversions while reducing cost per click and cost per acquisition through tighter paid search intent and cleaner negative keyword control.

+56.25% conversions-41.27% CPC-41.44% CPA
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Google Ads · Retail Displays

WW Displays

A custom display provider improved conversions and conversion rate after Google Ads and landing page messaging were aligned.

+150% conversions-62% cost per conversion+206% conversion rate
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Google Ads + Meta Ads · Wellness

World Spa

A luxury wellness brand improved ROAS, CTR and organic visibility by aligning paid search, paid social and search visibility work.

+105% ROAS growth+24.8% CTR+38% organic traffic
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Google Ads · Travel

Witch's Rock Surf Camp

A travel campaign improved lead generation after tracking was repaired and campaigns were restructured around booking intent.

$28 CPL+Lead volume growthTracking fixed
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Google Ads · B2B Services

Valet Living

A service business increased conversions without adding budget after campaign structure and performance priorities were corrected.

+130% conversionsNo extra ad spendBetter efficiency
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Google Ads · Financial Services

US Mortgage Corporation

A mortgage campaign produced a major increase in leads within the first month after campaigns were built around a focused loan product.

10x lead growth30 days timeline203K loan focus
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Meta Ads · Automotive

Tint My Ride

An automotive service advertiser increased leads and reach while reducing cost per lead through Meta campaign improvement.

+362% leads+76% reach-77% CPL
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Google Ads · Beauty Ecommerce

The Nail Hub

A beauty education and ecommerce brand increased purchases and revenue through tighter paid search targeting.

+48% new customer purchases+86% revenuePaid Search driver
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Google Shopping · Ecommerce

Tanner Tees

An ecommerce brand improved product visibility in Google Shopping after feed and campaign structure were improved.

Shopping visibilityFeed cleanupRevenue growth
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Google Ads + SEO · Ecommerce

Tactical Gear Junkie

An ecommerce account scaled sales through combined paid search and organic performance improvements.

+500% sales1200% ROASPPC + SEO alignment
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Google Ads · Education

South Texas Independent School District

An education campaign increased scheduled tours and helped fill enrollment capacity with focused paid search.

100% enrollment capacity<60 days timeline6 campuses
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Google Ads · Ecommerce / Home Services

Shade Pro

An ecommerce and installation business increased revenue and ROAS after product campaigns were rebuilt around profitable categories.

+548% revenue+107% ROAS$739K revenue impact
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Meta Ads + Google Ads · Grocery / Retail

Sedano's

A grocery retailer increased online pickup and delivery purchases through a full-funnel paid social and search visibility approach.

+648.7% purchases1.17% CTR$4.25 cost per purchase
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Google Ads · Energy

Santanna Energy Services

An energy provider needed a sharper paid search structure to hit CPA targets across multiple markets.

-42% CPL needed$250 CPA target5 markets
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Google Ads + SEO · Home Services

Sam Karam & Sons

A local service company increased leads while saving spend through tighter advertising and search visibility work.

+34% leads$6K spend savedCPA reduced
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Google Ads · Legal

Rosenblum Law

A law firm campaign improved PPC performance by tightening legal-service intent and lead quality controls.

PPC performanceLead quality improvedLegal intent
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Google Ads · Financial Services

Retirement Planners of America

A financial planning company experienced major lead growth through paid search campaign improvements.

Lead growth majorPPC driverFinancial planning
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Landing Page + SEO · Construction / B2B

Piedmont Doors Solution

A B2B door solutions company improved conversion rate after landing page and search improvements.

+74% CVRLanding page improvedSEO support
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Performance Max · Fashion Ecommerce

Peruvian Connection

A fashion ecommerce brand improved ROAS through targeted Performance Max campaign work.

+178% ROAS7.8 total ROASPMax driver
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Google Ads + SEO · Home Services

Perma Pier Foundation Repair

A foundation repair company increased conversions after messaging and search alignment improved.

+548% conversionsMessaging improvedSEO aligned
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Google Ads · Retail Ecommerce

Pandora

A retail advertiser rebuilt PPC performance to re-establish profitability.

Profitability restoredPPC optimizedRetail scale
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Google Ads + Microsoft Ads · Publishing

Page Publishing

A publishing company overhauled Google and Microsoft Ads to target US leads and expand internationally.

US leads targetedInternational expandedTracking improved
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Google Ads · Ecommerce

Outdoors For Less

An ecommerce account increased purchases and revenue while lowering CPA through campaign optimization.

+216% purchases-61% CPA+270% revenue
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Google Ads · Solar Ecommerce

Outdoor Solar Store

A solar ecommerce brand worked to recover ROAS after declining profits.

ROAS recoveredProfit improvedSearch refocused
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Google Ads · Security Services

OPS Security Group

A security services company worked to improve both lead quality and lead volume from PPC.

Lead quality improvedLead quantity grownClosed deals focus
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Google Ads · Legal

Olsinski Law Firm

A law firm needed PPC optimization around effective results and transparent cost controls.

$150 CPC goalPPC optimizedTransparent metrics
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Paid Ads · Home / Ecommerce

Olde Wood Limited

A wood products company worked to increase leads and revenue through paid advertising.

Leads grownRevenue increasedPaid ads driver
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Google Ads · Solar

NRG Clean Power

A solar company gained more profitable deals and revenue through paid campaign improvements.

Deals profitableRevenue amplifiedMarket strengthened
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Google Ads · Home Improvement

Norfolk Kitchen & Bath

A kitchen and bath company achieved strong ROAS and improved lead routing from Google Ads.

800% ROASLead routing improvedAttribution cleaned up
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Google Ads + Creative · Home Services

New Orleans Flooring

A flooring company organized campaigns, updated landing pages and refreshed creative assets to drive qualified leads.

Qualified leadsLanding pages updatedCreative refreshed
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Google Ads · Ecommerce

MyHotTub.com

A hot tub ecommerce brand built a more consistent PPC strategy to improve sales.

Sales boostedPPC consistentStrategy rebuilt
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Tracking · Home Services

Mr. Cabinet Care

A cabinet service company improved visibility into which channels drove leads and bookings.

Lead source revealedBookings trackedChannels clarified
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Meta Ads · Beauty Ecommerce

MISSHA

A beauty brand tested Facebook and Instagram advertising to build brand recognition and prove paid social performance.

Brand recognitionFacebook provedInstagram proved
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Google Ads · B2B Ecommerce

Microscope Central

A microscope supplier broke through a PPC plateau with sharper account management.

PPC plateau brokenSearch refinedLead quality improved
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PPC + SEO · Home Services

Metropolitan Bath & Tile

A bath and tile company aligned PPC and SEO to attract high-quality traffic and reduce cost per lead.

CPL reducedQuality trafficSEO + PPC aligned
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Google Ads · Education

Mass Firearms School

A course provider increased sign-ups while keeping cost per conversion low.

Course sign-upsLow cost per conversionLocal intent
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Paid Ads · Publishing

Lulu Press

A publishing platform improved digital advertising strategy to drive more website registrations.

Registrations increasedDigital ads enhancedTracking improved
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Google Ads + SEO · Luxury Ecommerce

Louped

A luxury ecommerce company increased revenue and ROAS through paid search and search visibility alignment.

+45% revenue+80% ROASPPC + SEO aligned
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Google Ads · Health + Wellness

Journeys Holistic Life

A holistic wellness business improved paid media profitability after struggling to maintain returns.

Profitability restoredPPC fixedWellness intent
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Google Ads · Legal

Horwath Law

A legal campaign improved the PPC triangle: higher CTR, stronger CVR and lower CPC.

Higher CTRHigher CVRLower CPC
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Google Ads + Retail · Pet Products

Happy Jack

A pet products brand increased traffic to online retailer storefronts and physical stores.

Traffic increasedRetailers supportedStores promoted
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Performance Max · Ecommerce

GunSafes.com

An ecommerce Performance Max strategy improved conversion rate and sales.

Higher CVRSales increasedPMax improved
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Google Shopping · Ecommerce

Forge Hardware Studio

A hardware ecommerce brand increased revenue and purchases by splitting large product feed campaigns strategically.

+36.87% revenue+30.26% purchasesFeed split strategy
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Paid Media · Food + Beverage

FlavCity

A food brand saw fast results after new paid media campaigns were launched.

1 month timelineCampaigns launchedResults improved
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Google Ads · Automotive / Travel

Falcon Car Rental

A car rental company rebuilt Google Ads toward a $100K/month revenue target.

$100K/mo revenue targetSearch restructuredRental intent
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Google Ads · Insurance

Embrace Pet Insurance

A pet insurance advertiser scaled policy purchases, reduced costs and improved non-brand campaign efficiency.

Policy purchases scaledCosts cutNon-brand improved
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PPC + SEO · Industrial Products

Ekstrom Carlson

An industrial company grew revenue through improved PPC and SEO strategy.

+30% revenuePPC improvedSEO aligned
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Google Ads · Environmental

Eco-Recycle

A recycling advertiser reduced CPA across markets using targeted single-keyword ad group structure.

$11.69 CPA Montreal$29.39 CPA TorontoSKAG campaigns
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PPC + SEO · Technology / CRM

CUBE84

A technology services campaign increased leads through improved PPC and SEO strategy.

+400% leadsPPC improvedSEO aligned
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CRM + PPC + SEO · Financial / B2B

Construct Capital

A B2B company improved revenue and ROI by aligning CRM, PPC and SEO.

Revenue improvedROI improvedCRM aligned
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PPC · SaaS / Developer Tools

Buildkite

A SaaS company achieved strong PPC growth and performance from a sharper paid search strategy.

Growth unprecedentedPPC strategySaaS demand
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Marketplace Ads · Food Ecommerce

Black Garlic North America

A food ecommerce brand identified sales scale opportunities by expanding into new marketplaces.

Sales scaledMarketplaces expandedOpportunity identified
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Google Ads · Leasing

Base Camp Leasing

A leasing company scaled leads over two years through a long-term PPC strategy.

2 years scaleLeads record-breakingPPC long-term
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Google Ads · Healthcare

BALANCE Addiction Treatment Center

A treatment center generated inquiries in month one, with over half converting to booked calls.

15 inquiries month 150%+ booked callsPaid Search optimized
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Google Ads · Cybersecurity

Avertium

A cybersecurity company used PPC to grow its client base and improve lead quality for mid-market and enterprise targets.

Lead quality boostedMid-enterprise targetedB2B demand
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Google Ads · Financial Services

Augusta Precious Metals

Paid search optimization drove more searches, additional IRA conversions and a low CPA on core keywords.

+200% searches5 extra conversions$19 CPA
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PPC + SEO · Roofing

AROCON Roofing

A roofing company increased conversions and revenue through PPC and SEO alignment.

Conversions grewRevenue grewLocal demand
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PPC · Leasing / Membership

American Hunting Lease Association

A membership and leasing organization reached one of its strongest years through a multifaceted PPC strategy.

Best year performanceLong-term partnershipMultifaceted PPC
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Google Ads + Meta Ads · Health Ecommerce

Active Skin Repair

A health ecommerce brand lifted ROAS, lowered CPA and increased AOV through paid search and paid social strategy.

+36% ROAS lift-17.5% CPA+12% AOV
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