Keyword soup
Too many search terms get packed into one campaign, making it hard to control intent.
Google Ads advertising agency
Google Ads Advertising Agency & PPC Management
LeadAdsLab rebuilds Google Ads accounts around search intent, conversion tracking, landing page fit and weekly optimization so paid search becomes easier to measure and scale.
Why campaigns fail
Most Google Ads accounts do not fail because clicks are impossible.
They fail because keywords are mixed together, landing pages do not match the search, tracking is messy and budget keeps flowing into poor-fit traffic.
Weak click-to-page match
The ad promises one thing, the landing page says another, and conversion rate falls.
Bad data
Calls, forms, purchases and qualified leads are not tracked cleanly, so the account optimizes blind.
Before / after campaign map
From messy spend to measurable growth.
The chart turns account cleanup, tracking and campaign management into a simple visual growth path.
Before rebuildAfter structured management
What improves first
- Tracking clarity and lead source visibility
- Campaign separation by intent and funnel stage
- Search terms, negatives and match-type control
- Landing page and offer alignment
- Budget decisions based on CPL, CPA and revenue value
How LeadAdsLab manages it
Each account gets a campaign map, testing priorities, tracking cleanup, weekly optimization and a monthly summary focused on business outcomes.
Management process
A clear operating system for Google Ads.
No random tweaks. The account is managed through a repeated loop: diagnose, rebuild, test, measure, scale.
Audit
Account structure, tracking, audiences, keywords, creative, landing pages and lead quality.
Rebuild
Campaigns, budgets, events, assets and reporting are organized around business goals.
Optimize
Spend shifts toward stronger terms, audiences, creatives, offers and pages.
Scale
Budget grows only when the numbers and lead quality justify the next move.
Google Ads checklist
Account rebuild checklist.
Before scaling spend, the campaign needs cleaner search intent, stronger conversion data and landing pages that match the ad promise.
Search intent
Keywords, match types, search terms and negatives are reviewed so budget moves toward buyers instead of low-intent traffic.
Conversion quality
Calls, forms, booked leads and revenue signals are checked so Google learns from real business outcomes.
Landing page fit
The ad group, headline, offer, proof and form experience are aligned to improve lead quality and conversion rate.
Pricing
Google Ads management packages.
Packages are built around account structure, tracking, search intent, wasted spend control and a clear optimization rhythm.
Google Ads Audit
A one-time PPC review for companies that want a clearer plan before scaling spend.
$750 one-time
- Search terms, match types and negative keyword review
- Conversion actions, calls, forms and GA4 check
- Campaign structure and budget distribution review
- Ad copy, landing page and offer alignment notes
- Wasted spend map with priority fixes
- 90-day PPC action plan
PPC Launch & Cleanup
For accounts that need a cleaner foundation, better tracking and stronger local or search intent.
From $1,200 /mo
- Google Search campaign setup or rebuild
- Keyword groups, match types and negative keyword system
- Call tracking and form conversion support
- Ad copy testing and extension cleanup
- Landing page recommendations
- Monthly lead and cost-per-lead report
PPC Growth Management
For businesses already running ads that need better lead quality and stronger cost control.
From $1,800 /mo
- Ongoing Google Ads management and weekly optimization
- Search terms, bids, budgets and audience refinements
- Performance Max, Shopping or remarketing review where relevant
- Conversion quality checks and sales feedback loop
- Landing page and offer improvement recommendations
- Reporting around leads, CPA, ROAS and wasted spend
Custom Google Ads Program
For high-spend, ecommerce, franchise, multi-location or complex lead generation accounts.
Custom quote
- Custom PPC account architecture and scaling roadmap
- Multi-location, product/category or service-line structure
- Advanced conversion tracking and dashboard support
- Search, PMax, Shopping, remarketing and testing plan
- Budget pacing, CPA targets and revenue signal review
- Custom reporting cadence and growth recommendations
Case Studies
Google Ads examples with numbers.
Review examples where campaign structure, tracking, creative or offer alignment changed performance.
Yunique Medical
Healthcare campaigns increased conversions while reducing cost per click and cost per acquisition through tighter paid search intent and cleaner negative keyword control.
+56.25% conversions-41.27% CPC-41.44% CPA
View case studyWW Displays
A custom display provider improved conversions and conversion rate after Google Ads and landing page messaging were aligned.
+150% conversions-62% cost per conversion+206% conversion rate
View case studyWorld Spa
A luxury wellness brand improved ROAS, CTR and organic visibility by aligning paid search, paid social and search visibility work.
+105% ROAS growth+24.8% CTR+38% organic traffic
View case studyWitch's Rock Surf Camp
A travel campaign improved lead generation after tracking was repaired and campaigns were restructured around booking intent.
$28 CPL+Lead volume growthTracking fixed
View case studyValet Living
A service business increased conversions without adding budget after campaign structure and performance priorities were corrected.
+130% conversionsNo extra ad spendBetter efficiency
View case studyUS Mortgage Corporation
A mortgage campaign produced a major increase in leads within the first month after campaigns were built around a focused loan product.
10x lead growth30 days timeline203K loan focus
View case studyQuestions & answers
Google Ads management questions.
Straight answers for businesses comparing PPC management, account rebuilds, tracking cleanup and paid search scaling.
How do you start a Google Ads rebuild?
We review conversion tracking, search terms, campaign structure, keyword intent, landing pages, budget flow and lead quality before making changes.
Do you manage Search, Performance Max and remarketing?
Yes. The right mix depends on the business model, conversion volume, offer, tracking quality and whether the account is lead generation or ecommerce.
Can you fix wasted spend without increasing budget?
Often the first step is not more budget. It is removing weak queries, separating intent, improving match types, cleaning conversion actions and aligning ads with landing pages.
What metrics do you report?
Reports focus on cost per lead, cost per acquisition, conversion rate, search impression share, wasted spend, lead quality and revenue signals when available.
Do you help with landing pages?
Yes. We provide landing-page recommendations because ads cannot carry a weak offer or confusing page alone.
When should a business scale spend?
Spend should scale after tracking is trusted, high-intent segments are identified and the account shows a repeatable path to qualified leads or profitable revenue.
Request an audit
Send your Google Ads details.
LeadAdsLab will review the account situation and reply with the recommended next step.
- Campaign structure and budget allocation
- Tracking, Pixel/CAPI or call conversion setup
- Offer, creative and landing-page fit
- Lead quality, CPL, CPA or ROAS priorities